Top Considerations When Creating Your Own Law Firm
It doesn’t matter if you have recently passed the bar of you have been practicing law your entire career, the chances that you have been thinking about nothing other than starting your own law firm.
And if, now, the time has finally come for you to undertake this venture, be sure to take mind of the tips below.
Give Your Name Some Serious Thought
While there is nothing more exciting for a legal professional to see their name above the door of a law firm, the name Bradson, Johnson, and Mark doesn’t tell potential clients anything about your business or entice them to call for your services.
However, a law firm with a name such as 24-Hour Bail Legal Services gives clients exactly the information they need to know that a call to your services will put them in touch with the type of legal services they are looking for.
While you don’t have to make it as blatant as the example above, be sure that the name you choose works for you and sells your firm and services.
Go Where Your Clients Will Be
The first thing that you will want to do is to welcome clients into your shiny new office in a high-rise building. However, what you will soon find is that the rent has burned through all of your capital and now you’re left without any offices and no backup plan.
For this reason, it’s important to start small and place yourself where your clients are going to be. For example, if you are offering 24 hours legal services, such as the example above, then position your offices near a police station or bail bonds service could be beneficial.
Don’t Waste Your Capital
Do you know what the difference between a brand new high-end cell phone purchased through a business leasing company and a high-end smartphone bought through the Groupon Coupons page for T Mobile? Using Groupon Coupons leave your business with more startup capital.
In addition to cell phones, before you buy any items for your business, be sure to look online at discounts sites and coupons pages like Groupon to see if the items are available at a discounted rate. After all, clients don’t know where you bought the couch they are sitting on or the painting on the wall they are looking at.
You Need a Web Presence
To give you an idea as to how competitive the market is, even the corner store needs a website! It doesn’t matter if your site only has the name of your company, your contact details, and a brief description of the service you provide. This is sufficient to give people enough information to research your services and get in contact with you. While you might think that advertising on bus benches or similar is the way to go, if somebody is in urgent need of legal representation then you can bet their first course of action is to take out their cell phone and search the internet.
When starting a legal practice it’s important to remember that it is still a business, and, in turn, needs to be treated like one, so be sure that you don’t always look at your business from a lawyer’s perspective.